Enjo Kosai–means “assistance relationship” literally, and is a term for a modern phenomenon —  date-style prostitution.

The following is an extract from “What Japanese Women Are Really Like” by Yukiko Kimura and Ai Yamana:

A Common Girl, Ai

“What’s good about Enjo Kosai? Well, I get money on the spot. I get 20,000 yen in an hour or two”.

Ai is 17 years old, and she looked as young as a junior high school girl.

“Have sex once and I get 25,000 yen. At most 35,000 yen. … But it is better than a part-time job.”

Ai was swinging her legs back and forth as she spoke. She acted younger than her age but she didn’t seem to care. She did not seem to be ashamed, either. However, she did not smile either. The clothes she wore were quite simple and she had no make up on. She did not smoke, and she did not die her hair brown. There were no Rolex watches, expensive rings, nor pierced ear rings as one often hears about. However, she did not act like a regular teenage, like asking many innocent questions.

Ai looked like a common girl, nothing really drew extra attention to her. …

When Ai needs money, she calls up the telephone club and finds any man she can. She could get at least 20,000 yen within that day. That is the simplicity of this assisted relationships. …

“I think assistance relationships are quite good. All you need to do is sex. It’s not quite the same as having sex with someone you lke but, it’s still the same thing you do. I get money just by being patient and looking at the ceiling for a while.” …

She started this with her friend when they called the telephone club just for fun. They both made an appointment with the men they talked to and went out to see them. They both made an appointment with the men they talked to and went out to see them.  They both continue to do Enjo Kosai.

“Oh, the men I meet are all nice, and they try ot hide it from my parents I never felt bad about myself.”

Most men she goes out with are in their thirties and are often married. Have she ever thought of the reason why men want to have assistance relationships?

“I don’t know. Probably they just want to do it with a normal kid.” Ai answered with the least interest.

The Budget as a High School Student

Ai’s average income is 150,000 yen permonth. She says she needs at least 70,000 yen.

“70,000 yen is an amount  that disappears so fast. I go to a private high school, so most kids are rich. They all have more money than I do. If we go to a coffee shop, that will cost 2,000 yen. If we go to Disneyland, that will cost tens of thousands of yen. If we buy a CD or a game, money would disappear immediately.”

“I wouldn’t do it if I didn’t need money. But without money, I would be left out from my friend’s circle, and I wouldn’t be updated with current events.”

Then why doesn’t she get a part-time job? Why does she have to choose what she is doing now? “I just don’t want to work so hard. I don’t like to be like my parents saying  ‘I’m tired’ all the time and being frustrated. This is something I can do because I am in my teens. I think it is wiser to do it while you can.”

After she became silent for a while, she opened her mouth and said it was not all for money.

“Sometimes when I am alone or when I feel bored, I will call up the telephone club. Some days, I just want to talk with someone.

But then she ends up meeting them and gets in to a relationship where she receives money.

When Ai wants money, or when she is bored, she looks for men through the telephone club.

“There are people I am glad to have been able to assist in a relationship. Some people take me here and there, and some people teach me common sense. For example? Like restaurant manners, and how an attractive woman must behave, etcetera. (Laugh) Nobody teaches me those things at home or at school. I think I won’t regret this because I experienced a lot that my classmates have not.”

Ai said once she reaches her 20’s she will quit cold-turkey. She said she is only doing this because she is in her teens.


What Japanese women are really like / by Yukiko Kimura and Ai Yamana = 日本女性の実態 = Nihon josei no jittai / Kimura / 木村夕貴子・山名愛 1999  Yakku Kikaku, Tōkyō


Further reading:

Smartphone apps like LINE a potential hotbed of high school girl hooking
Junior high and high school girls using smartphone services for enjo kosai